Season's Greetings from Therio

On this Christmas Eve, as kitchens fill with warmth and tables gather stories, we are thrilled to share a meaningful milestone with you. This season marks the official launch of Therio. What began as a simple idea rooted in care for animals, food, and the people behind them has grown into a company with a bold belief that better insight can help build a better future for agriculture and animal stewardship. We could not imagine a more fitting moment than the holidays to begin this journey with you. The magic of the season lives in familiar comforts. A favorite cookie, a festive dessert, a comforting drink shared with family. Milk, butter, cheese, and eggnog quietly shape so many of these traditions. We want to extend our sincere thanks to the many farmers, processors, veterinarians, and industry professionals who work every day to uphold the quality and integrity of the foods and drinks that make the holidays feel like home. As we look ahead to the year to come, we are energized by what is possible when technology and human expertise come together. If you will be attending February's World Ag Expo in Tulare, California, we would love to connect and find time to meet. Thank you for welcoming Therio at the very start of our journey, and from all of us, we wish you a joyful holiday season and a bright, healthy year filled with endless possibilities and plenty of good cheer. **Warm Wishes,** **Logan & Greg, Co-Founders of Therio** --- ## Explore the Dairy Directory Discover the tools, services, and partners shaping the future of dairy. Our comprehensive Dairy Directory features hundreds of product guides and company profiles across 18 categories—from genetics and reproduction to herd management and beyond. **[Browse the Dairy Directory →](/dairy-directory)**