Publications, Media & Industry News

Staying Informed in Dairy

The dairy industry evolves constantly—new research, changing markets, emerging technologies, and regulatory developments all impact your operation. Trade publications, industry media, and news sources help producers stay current and make informed decisions.

Types of Dairy Media

Print and Digital Magazines

• Hoard's Dairyman: Oldest and most widely read U.S. dairy publication
• Progressive Dairy: News, management, and production content
• Dairy Herd Management: Business and production focus
• Regional publications: State and regional dairy news

Online News and Blogs

• Industry news websites
• University Extension blogs
• Company-sponsored content
• Producer-written blogs

Podcasts and Video

Growing format for dairy content, allowing learning during commutes or barn time.

Market Reports and Analysis

• USDA market reports
• Cooperative milk price announcements
• Private market analysis services
• Futures and options commentary

Using Industry Media Effectively

Curating Your Sources

You can't read everything. Focus on sources that:

• Address your operation's specific needs
• Provide actionable information
• Offer balanced, research-based content
• Fit your learning style (reading vs. listening)

Critical Evaluation

Consider the source and potential biases:

• Who publishes or sponsors the content?
• Is it based on research or opinion?
• Does it apply to your situation?
• Are claims supported by evidence?

Social Media and Online Communities

Facebook groups, forums, and other online communities connect dairy producers. Valuable for peer networking but verify information through reliable sources.

Newsletters and Alerts

Email newsletters from Extension, cooperatives, and industry groups deliver curated content directly. Subscribe to key sources and unsubscribe from noise.

Cost Considerations

Many publications offer free subscriptions to qualified producers. Premium market analysis services cost $100-500+ annually. Time is the real cost—be selective about what you read to avoid information overload while staying adequately informed.