Events, Venue & Hospitality Services

Beyond Traditional Dairy

Many dairy farms are finding opportunities in farm-based events and hospitality—from simple farm tours to weddings and overnight stays. These activities can generate significant revenue while building consumer connections and utilizing underused farm assets.

Types of Farm Events

Educational Experiences

• Farm tours and dairy demonstrations
• School and youth group programs
• Agricultural education workshops
• Farm-to-table dining events

Celebrations and Gatherings

• Weddings and receptions
• Corporate retreats and team building
• Family reunions and parties
• Holiday and seasonal events

Seasonal Activities

• Fall festivals and corn mazes
• Christmas tree farms and holiday markets
• Spring planting activities
• Summer farm camp programs

Overnight Stays

• Farm stay accommodations
• Glamping and camping
• Bed and breakfast operations

Infrastructure Needs

• Event spaces (barns, outdoor areas)
• Restroom facilities
• Parking areas
• Commercial kitchen (for food service)
• Accessibility accommodations

Regulatory Considerations

• Zoning for commercial activities
• Event permits and licenses
• Food service licensing
• Alcohol permits if applicable
• Lodging regulations
• Health department requirements

Insurance and Liability

• Event liability coverage
• Agritourism liability protections
• Liquor liability if serving alcohol
• Participant waivers

Marketing Events

• Wedding venue directories
• Agritourism promotion
• Social media presence
• Local tourism partnerships

Cost Considerations

Event venue infrastructure can require $50,000-500,000+ investment. Operating costs include utilities, staffing, marketing, and maintenance. Revenue potential varies widely—wedding venues may gross $50,000-200,000+ annually; simpler agritourism $10,000-50,000. Calculate returns based on your specific market and investment level.