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HerdVision by AgSenze

By AgSenze

Last reviewed: January 2026

Stereo 3D camera capturing both 2D and 3D images at parlour exit to perform automated body condition scoring and mobility/lameness scoring.

Overview

HerdVision by AgSenze is a 3D camera system that provides precision body condition scoring with millimeter-scale resolution for dairy cattle. Unlike systems limited to 0.25 BCS increments, HerdVision scores on a continuous 1-5 scale in 0.01 increments, enabling detection of subtle condition changes invisible to the human eye.

Founded in Lancaster, UK in 2016, AgSenze has deployed HerdVision across approximately 120 farms in the UK and Europe, with expansion into North America underway. The system combines 2D and infrared imaging capabilities, working in low-light conditions and retrofitting to existing infrastructure.

Beyond body condition scoring, HerdVision offers lameness and mobility detection, with body weight estimation and carcass cull-out grade prediction algorithms in development.

Snapshot

Description: 3D camera system providing millimeter-scale body condition scoring in 0.01 increments, with lameness detection and mobility monitoring for dairy and beef cattle.

Who It's For: Dairy farms seeking precise, objective body condition monitoring to optimize fertility, nutrition, and health management.

What It Does Best: Detects body condition changes as small as 0.14 BCS that are invisible to human observers, enabling proactive intervention.

Why It Matters: Research shows cows losing greater than or equal to 0.14 BCS during dry period took 17 days longer to conceive. Early detection of subtle changes enables timely intervention.

Ideal Users

Farm Types: Dairy and beef operations, freestall or grazing systems with covered walkways

Herd Size: Herds of 100+ cows; pricing scales favorably for larger operations

Roles: Nutritionists, herd managers, veterinarians, farm owners

Main Features

Millimeter-Scale Resolution

Scores on continuous 1-5 scale in 0.01 increments vs. manual scoring at 0.25 increments

Anatomical Landmark Analysis

Measures tuber sacrale, tuber ischii, anterior coccygeal vertebrae, sacral ligament, transverse spinous processes

Infrared Imaging

Works in low-light conditions with 2D and infrared imaging capabilities

On-Device Processing

Only scores uploaded (not video files), reducing internet bandwidth requirements

Mobile App Alerts

Generates prioritized "cows to check" lists with real-time alerts

Lameness Detection

Identifies mobility issues and injuries in addition to body condition scoring

Advanced Features

Body Weight Estimation

Algorithm in development with Innovate UK funding for calves through adult cattle

Carcass Grade Prediction

Conformation measurement and cull-out grade prediction under development

Remote Vet Monitoring

Veterinarians can access scores remotely for EU animal welfare compliance

Data and Integrations

Integrates With: DairyComp, most farm management systems (not proprietary-locked)

Data Flows: Automatic upload to online dashboard; mobile app delivers alerts; data accessible to farmers, vets, and nutritionists

Implementation

Timeline: Camera installation typically 1 day; system begins scoring immediately

Infrastructure: Minimum 3m straight walkway above parlour exit or cattle race; EID integration for automatic cow identification

Installation: Retrofittable on existing infrastructure

Tips

  • Position camera at parlour exit where cows walk naturally
  • Integrate with EID system for automatic identification
  • Review weekly trends with nutritionist
  • Set alerts for condition drops during transition period
  • Training and Support

    Training: Dashboard navigation, mobile app setup, integration configuration

    Support: AgSenze support team, remote diagnostics, software updates

    Pricing

    Model: Annual subscription based on herd size

    Typical Costs: 4-10 GBP per cow per year depending on herd size

    Pros and Limitations

    Strengths

  • Highest precision scoring available (0.01 BCS increments)
  • Detects changes invisible to human eye (as small as 0.14 BCS)
  • Works in low-light conditions with infrared
  • On-device processing reduces bandwidth needs
  • Not locked to proprietary farm management systems
  • Includes lameness detection in single system
  • Scientific validation with peer-reviewed research
  • Limitations

  • UK-based company; North American support network developing
  • Requires minimum 3m straight walkway for installation
  • EID integration needed for automatic identification
  • Some features still in development (weight estimation)
  • Best For

  • Farms focused on optimizing fertility through condition management
  • Operations with nutritionist partnerships
  • Dairies needing precise transition cow monitoring
  • Research operations requiring high-resolution data
  • Not Ideal For

  • Farms without straight walkway for camera installation
  • Operations without EID infrastructure
  • Very small herds where manual scoring is practical
  • Farms in remote areas without internet connectivity
  • Evaluation Questions

  • Do we have a suitable straight walkway (minimum 3m) for camera installation?
  • What is our current body condition scoring frequency and method?
  • Do we have EID infrastructure for automatic identification?
  • How do we currently share data with our nutritionist?
  • What are our fertility targets and current calving-to-conception intervals?
  • Key Features

    • Stereo 3D Camera: Captures both 2D and 3D images for precise body shape analysis
    • Automated BCS Scoring: Objective body condition scoring for each cow at every milking
    • Mobility Scoring: Analyzes gait, back posture, and step rhythm to detect lameness
    • Agrident EID Integration: RFID reader syncs with camera for automatic cow identification
    • Injury Detection: Can detect back injuries and post-calving mobility problems via imaging

    Advanced Features

    • VAS DairyComp Integration: Automatically syncs BCS and mobility scores to cow records for real-time health updates
    • Back Injury Detection: Imaging can detect back injuries and post-calving mobility problems
    • Standalone App: HerdVision app provides dashboard of scores and 3D imagery independent of herd software

    Ideal For

    Farm Types: Any dairy with milking parlour, Progressive dairies wanting data-driven health monitoring

    Competitive Advantages

    What sets HerdVision by AgSenze apart from alternatives:

    • Key integration with VAS DairyComp herd management software
    • Series A funding closed in 2023 supporting growth
    • Trials with Arla cooperative farms in UK
    • Goal of less than £50 ($65) per cow per year
    • Both BCS and lameness in single system

    Pricing Information

    Here is the pricing information for HerdVision by AgSenze:

    Initial hardware cost (few thousand dollars for 3D camera and EID setup) plus monthly or annual AI service fee. Goal is less than £50 ($65) per cow per year. Available through VAS resellers in North America.

    Pricing Model: Hardware plus software subscription

    Pros & Considerations

    Advantages:
    • Highest precision scoring available (0.01 BCS increments)
    • Detects changes invisible to human eye (as small as 0.14 BCS)
    • Works in low-light conditions with infrared
    • On-device processing reduces bandwidth needs
    • Not locked to proprietary farm management systems
    • Includes lameness detection in single system
    Considerations:
    • UK-based company; North American support network developing
    • Requires minimum 3m straight walkway for installation
    • EID integration needed for automatic identification

    ROI & Value Proposition

    Understanding the return on investment for HerdVision by AgSenze:

    Saves labor from manual scoring while improving precision. Catches lame cows earlier to reduce milk loss and treatment costs. Optimal BCS improves fertility outcomes.

    Implementation & Setup

    How to implement HerdVision by AgSenze on your dairy operation:

    Implementation Timeline: Camera installation typically 1 day; system begins scoring immediately

    Training & Support

    Training and support options available for HerdVision by AgSenze:

    Evaluation Questions

    Key questions to consider when evaluating HerdVision by AgSenze:

    1. Do we have a suitable straight walkway (minimum 3m) for camera installation?
    2. What is our current body condition scoring frequency and method?
    3. Do we have EID infrastructure for automatic identification?
    4. How do we currently share data with our nutritionist?
    5. What are our fertility targets and current calving-to-conception intervals?

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