OneCup AI BETSY Livestock Monitoring
By OneCup AI
Last reviewed: January 2026
Distributed camera system with on-edge AI using 4-6 HD cameras at strategic locations (water troughs, feed bunks, alleyways) for facial recognition and...
Overview
OneCup AI BETSY (Bovine Expert Tracking and Surveillance) is a distributed camera system from Canadian agtech company OneCup AI. Unlike systems focused on a single metric, BETSY provides comprehensive all-in-one herd monitoring through facial recognition, health tracking, activity monitoring, and calving detection.
The system uses 4-6 high-definition cameras placed at strategic locations where cows congregate (water troughs, feed bunks, alleyways) with a small on-farm computing device running edge AI. This approach enables facial recognition and identification of each cow without requiring ear tags or wearable sensors.
BETSY is designed for accessibility, operating "out of the box" with minimal setup and scaling affordably through per-camera pricing rather than large flat fees.
Snapshot
Description: Distributed camera system with on-edge AI for broad livestock monitoring including facial recognition, health tracking, estrus detection, calving alerts, and activity monitoring.
Who It's For: Dairy and beef operations of any size seeking comprehensive monitoring without wearable sensors or complex infrastructure.
What It Does Best: Provides all-in-one monitoring (health, breeding, calving, activity) through facial recognition technology that identifies individual cows without tags or sensors.
Why It Matters: Comprehensive monitoring typically requires multiple separate systems. BETSY consolidates health, breeding, and calving detection into a single affordable platform.
Ideal Users
Farm Types: Dairy farms, beef ranches, operations without existing high-tech infrastructure
Herd Size: Scalable for any size, from 50-cow operations to large commercial dairies
Roles: Farm owners, herd managers, calf managers, breeding technicians
Main Features
Facial Recognition
AI identifies each cow individually through facial features without requiring ear tags, collars, or wearable sensors
Health Monitoring
Tracks activity levels, eating patterns, and rumination behavior to flag potential sickness or lameness
Estrus Detection
Recognizes mounting behavior and increased movement patterns to identify cows in heat for timely breeding
Calving Prediction
Observes physical and behavioral changes to predict when cows are starting labor and alert farm staff
Growth Tracking
Estimates weight gains from imagery for heifer development monitoring
Security Monitoring
Watches for intruders or predators around cattle as a secondary benefit
Advanced Features
Edge AI Processing
On-farm computing device runs AI locally, reducing bandwidth requirements and enabling operation in areas with limited connectivity
Cloud Data Storage
Historical data uploaded to cloud platform for long-term analysis and pattern review
Solar and Starlink Compatible
Can operate on solar power with satellite internet in remote locations
Multi-Species Support
System works for both dairy and beef cattle operations
Data and Integrations
Integrates With: Standalone platform with mobile app and web dashboard; CSV data export available for farm management software
Data Flows: On-edge AI processing with periodic cloud uploads. Alerts delivered via text and email. Historical data accessible through OneCup dashboard.
Implementation
Timeline: Ready to operate out of the box with minimal setup; mount cameras and connect to system
Infrastructure: 4-6 HD cameras covering key congregation areas, on-farm computing device, Wi-Fi or Starlink connectivity
Installation: Self-installation friendly; cameras positioned at water troughs, feed bunks, alleyways
Tips
Training and Support
Training: Intuitive mobile app and web dashboard designed for easy daily use
Support: OneCup AI support team, cloud-based updates, remote troubleshooting
Pricing
Model: $40 per camera per month subscription
Typical Costs: 4-6 cameras typical setup = $160-240 per month. Initial hardware cost for cameras and computing device (may be included on lease model).
Summary: Designed to be accessible to small producers through per-camera scaling rather than large flat fees.
Pros and Limitations
Strengths
Limitations
Best For
Not Ideal For
Evaluation Questions
Key Features
- Facial Recognition: AI identifies each cow individually through facial features without requiring tags or sensors
- Rumination Tracking: Monitors chewing cud behavior as indicator of health and rumen function
- Estrus Detection: Recognizes mounting behavior and increased movement patterns for breeding timing
- Calving Prediction: Observes isolation behavior and physical changes to predict labor
- Weight Estimation: Estimates weight gains from imagery for heifer growth tracking
- Intruder/Predator Alerts: Security monitoring watches for threats around cattle
Advanced Features
- Rumination Monitoring: Tracks chewing cud behavior as health indicator
- Isolation Detection: Alerts when cow separates from herd (possible calving or illness)
- Feed Visit Tracking: Flags cows that haven't visited feed area as usual
- Historical Pattern Analysis: Cloud stores data for reviewing each animal's patterns over time
Ideal For
Farm Types: Dairy farms, Beef ranches, Operations without existing sensor infrastructure, Remote locations
Competitive Advantages
What sets OneCup AI BETSY Livestock Monitoring apart from alternatives:
- No wearable sensors or ear tags required
- $40/camera/month accessible pricing
- Works with solar power and Starlink for remote locations
- All-in-one: health, breeding, calving, security in one system
- Ready to operate out of box with minimal setup
Pricing Information
Here is the pricing information for OneCup AI BETSY Livestock Monitoring:
Typical 4-6 camera setup costs $160-240 per month. Includes AI service and cloud storage. Ready to operate out of the box with minimal setup. Designed to be accessible to small producers.
Pricing Model: $40 per camera per month subscription
Pros & Considerations
- All-in-one monitoring (health, breeding, calving, security) in single system
- No wearable sensors or ear tags required for identification
- Affordable per-camera pricing scales to any farm size
- Edge AI works with limited internet connectivity
- Solar and Starlink compatible for remote locations
- Easy self-installation with minimal setup
- Works for both dairy and beef operations
- Does not integrate directly with traditional herd management software
- Facial recognition accuracy may vary with lighting conditions
- Requires cameras at multiple locations for comprehensive coverage
- Newer company with less industry track record
ROI & Value Proposition
Understanding the return on investment for OneCup AI BETSY Livestock Monitoring:
Consolidates multiple monitoring functions at accessible per-camera pricing. Eliminates cost of wearable sensors and works in remote locations.
Implementation & Setup
How to implement OneCup AI BETSY Livestock Monitoring on your dairy operation:
Implementation Timeline: Ready to operate out of the box with minimal setup
Training & Support
Training and support options available for OneCup AI BETSY Livestock Monitoring:
Evaluation Questions
Key questions to consider when evaluating OneCup AI BETSY Livestock Monitoring:
- What monitoring capabilities do we currently lack (health, breeding, calving)?
- How many camera locations would we need to cover key cow gathering areas?
- Do we have reliable internet connectivity or need satellite/solar options?
- How important is integration with our existing herd management software?
- Are we looking for comprehensive monitoring or specialized precision in one area?