AgriTech Analytics

Key Features

• Dairy Records Processing: Monthly processing of DHIA test-day records for production, components, and somatic cell count. ATA processes records for over 1 million cows each month with same-day turnaround on data received.
• Best Prediction Lactation Calculations: Industry-standard lactation projections and completed 305-day and 365-day lactation records, widely used for management and genetic evaluation across the U.S. dairy industry.
• Bull Fertility Summary (BFS): Comprehensive bull fertility data updated regularly, including fertility reports for dairy sires, beef sires, and sexed semen. Published multiple times per year with the latest edition (December 2025) available on the ATA website.
• Herd Analysis Reports: Suite of reports including Genetic Herd Report (GHR), Youngstock Herd Report (YSR), and Lactation Average Report (LAR). Available with TriStar service tiers for benchmarking and management decisions.
• Pedigree Data Services: Pedigree information processing and verification through Holstein Association USA. Production records from TriStar herds are eligible for publication on Official Holstein Pedigrees when Data Collection Rating minimums are met (Milk DCR >= 76, Component DCR >= 70).
• Producer Portal: Online portal at portal.agritech.com for producers to access their herd data, reports, and records electronically.

Advanced Features

• Weigh Day Mobile App: Android-based mobile data collection app (v1.4.0) for DHIA field service technicians. Runs on Android 12+, customizable to individual farm requirements, supports specific data fields and reporting formats, durable hardware designed for barn environments, enables same-day data turnaround.
• TriStar Production Records: Four-tier service program (Premier, Deluxe, Custom, AMR) with Data Collection Ratings (DCRs) indicating record accuracy. Premier (three stars) is the most comprehensive, while Custom (one star) is the most economical. Records are labeled with stars on Official Holstein Pedigrees.
• Custom Report Generation: Flexible output options including printed reports, PDFs, and various delimited file formats for integration with farm management software like Valley Ag Software.
• Oracle Database Platform: Enterprise-grade Oracle database system providing same-day turnaround on data received from DHIA service providers, supporting reliable high-volume processing for over 1 million cows monthly.
• National Genetic Evaluation Data Feeds: Coordinates data submission to USDA and CDCB (Council on Dairy Cattle Breeding) for national genetic evaluations, supporting breed improvement programs across the U.S. dairy industry.
• Herd Recognition Programs: Supports Holstein USA recognition programs including Progressive Genetic Herd Award (PGHA), Progressive Breeders Registry (PBR), Gold Medal Dam, Dam of Merit, State and National Leader Lists, Locator List, and Top 10,000 CTPI Cows rankings.

Ideal For

Farm Types: Commercial dairies, DHIA member farms, Breeding operations, Farms focused on genetic improvement

Competitive Advantages

What sets AgriTech Analytics apart from alternatives:

• Second largest dairy records processing center in the United States, processing over 1 million cows monthly
• Division of Holstein Association USA providing seamless integration with pedigree services, genetic evaluations, and breed recognition programs
• Producer-owned processing center, meaning it is accountable directly to the dairy producers it serves
• Located in Visalia, CA at the center of California dairy country, the highest dairy producing area in the U.S.
• ATA-processed herds receive lower TriStar pricing compared to herds processed by other DRPCs
• Oracle database-driven platform delivering same-day turnaround on data received from DHIA field technicians
• Proprietary Bull Fertility Summary (BFS) updated multiple times per year covering dairy sires, beef sires, and sexed semen
• Modern Weigh Day mobile app for field technicians, running on Android 12+ with customizable farm-level data collection
• Direct data pipeline to USDA and CDCB for national genetic evaluations

Pricing Information

Here is the pricing information for AgriTech Analytics:

ATA-processed herds pay less than herds at other DRPCs. TriStar Premier is the most comprehensive option ($30/year + $0.25/cow/month for ATA herds), while Custom is the most economical at a flat $20/year. Holstein Association USA members save significantly on genomic testing. Contact ATA at 1-800-532-0900 for enrollment.

Pricing Model: Tiered service options with annual herd fees and per-cow monthly charges

AgriTech Analytics (ATA) herds receive lower pricing compared to herds processed by other DRPCs. Holstein Association USA members benefit from significant discounts on genomic testing. Pricing shown is for ATA-processed herds (non-ATA herds pay slightly more).

Pros & Considerations

Implementation & Setup

How to implement AgriTech Analytics on your dairy operation:

Implementation Timeline: Monthly processing cycle aligned with DHIA test schedules

Training & Support

Training and support options available for AgriTech Analytics:

Support Channels:

Evaluation Questions

Key questions to consider when evaluating AgriTech Analytics:

1. Are you currently enrolled in a DHIA testing program?
2. Do you need to switch dairy records processing centers?
3. Is integration with Holstein Association USA pedigree data important to you?
4. Do you use Bull Fertility Summary data for breeding decisions?
5. What report formats do you prefer (printed, PDF, data files)?
6. Are you in the Western U.S. or would ATA's California location be convenient?