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Dairy Management Inc (DMI)

By Dairy Management Inc

Last reviewed: December 2025

National dairy checkoff organization managing producer-funded programs for dairy promotion, research, and education.

Dairy Management Inc manages the national dairy checkoff, funded by a 15-cent per hundredweight assessment on all milk marketed. Programs include consumer marketing, foodservice development, export promotion, and research.

Key initiatives include partnerships with major restaurant chains, school milk programs, and international market development. Research funding supports nutrition science and new product development.

Key Features

  • Consumer Marketing: Dairy promotion campaigns
  • Foodservice Development: Restaurant partnerships
  • Export Promotion: International markets
  • Research Funding: Dairy science
  • School Programs: Youth marketing

Advanced Features

  • Innovation Partnerships: New product development
  • Nutrition Research: Health messaging

Ideal For

Farm Types: All dairy producers

Competitive Advantages

What sets Dairy Management Inc (DMI) apart from alternatives:

  • National reach
  • Major partnerships
  • Research investment
  • Export development

Pricing Information

Here is the pricing information for Dairy Management Inc (DMI):

DMI programs funded by mandatory dairy farmer checkoff assessment.

Pricing Model: Checkoff-funded organization

All U.S. dairy farmers contribute through checkoff. No separate membership fee. Programs promote dairy consumption nationally.

Pros & Considerations

Advantages:
  • National dairy promotion and research organization
  • Consumer marketing and nutrition education
  • Partners with major brands and retailers
  • Coordinates checkoff investment nationally
  • Drives dairy demand through multiple channels
Considerations:
  • Large organization with broad mandate
  • Individual producer impact is indirect
  • Checkoff contribution is mandatory
  • Results measured at industry level not farm level

Implementation & Setup

How to implement Dairy Management Inc (DMI) on your dairy operation:

Implementation Timeline: Automatic participation

Training & Support

Training and support options available for Dairy Management Inc (DMI):

Support Channels:

    Evaluation Questions

    Key questions to consider when evaluating Dairy Management Inc (DMI):

    1. How does checkoff benefit your operation?
    2. What programs interest you?

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