Urus Group Genetic Programs
By Urus Group (Select Sires, Genex)
Last reviewed: February 2026
Parent of Select Sires and Genex, offering dairy genetics across 4 breeds through regional cooperatives in 80+ countries.
Parent organization of Select Sires and Genex cooperatives, offering dairy genetics across Holstein, Jersey, Brown Swiss, and Ayrshire through the largest farmer-owned genetics network.
Key Features
- Deep Sire Catalog: One of the broadest sire lineups in Holstein, Jersey, Brown Swiss, and Ayrshire
- Select Sires Network: Regional cooperatives (All West, COBA, Midwest) providing local service
- Genex/CRI Services: Genetics, genomic testing, and reproductive services through CRI
- Sexed Semen: Available across all breeds in the sire catalog
- CLARIFIDE Plus Genomics: Genomic testing partnership with Zoetis for comprehensive genetic evaluation
Advanced Features
- Beef on Dairy Programs: Strategic beef sire selection for terminal crossbreeding programs
- Embryo Transfer Services: IVF and conventional ET programs through Genex
Ideal For
Farm Types: Commercial dairies, Registered breeders, Family farms, Large operations
Competitive Advantages
What sets Urus Group Genetic Programs apart from alternatives:
- Largest farmer-owned genetics organization in the world
- Deepest multi-breed sire catalog in the industry
- Cooperative structure aligns with producer economics
- Local service through regional cooperative networks in every dairy state
Pricing Information
Here is the pricing information for Urus Group Genetic Programs:
Semen priced per straw with conventional and sexed options. Pricing is competitive through cooperative membership. Contact your local cooperative.
Pricing Model: Per straw semen, genomic testing per sample
Pros & Considerations
- Largest farmer-owned genetics organization
- Deepest sire catalog across 4 dairy breeds
- Local service in every dairy state
- Cooperative pricing advantages
- Large organization can be complex to navigate
- Sire recommendations may vary by regional cooperative
- Some producers prefer smaller, more specialized genetics companies
Implementation & Setup
How to implement Urus Group Genetic Programs on your dairy operation:
Implementation Timeline: Immediate for semen orders
Training & Support
Training and support options available for Urus Group Genetic Programs:
Support Channels:
Evaluation Questions
Key questions to consider when evaluating Urus Group Genetic Programs:
- Which Urus cooperative serves your region (Select Sires or Genex)?
- What breed(s) do you need sire genetics for?
- Are you interested in CLARIFIDE Plus genomic testing?
- Is cooperative membership and governance important to you?