Vita Plus Dairy Nutrition Programs
By Vita Plus Corporation
Last reviewed: February 2026
Employee-owned feed manufacturer providing custom dairy nutrition from calf through lactation with on-farm consulting.
Employee-owned feed manufacturer in Madison, WI providing custom dairy nutrition programs including calf milk replacers, TMR formulations, and mineral supplements since 1948.
Key Features
- Custom Ration Formulation: On-farm nutritionist visits with rations adjusted to current forage and milk data
- Calf Precision Milk Replacer: 24/18 formulation (24% protein, 18% fat) designed for rapid early calf growth
- Pelleted Calf Starters: 20%+ protein starters for smooth transition from milk to solid feed
- Mineral Programs: Badger Breeder Mineral and other formulations tailored to Midwest forages
- Local Feed Manufacturing: Multiple mills ensuring fresh feed with short delivery times
Advanced Features
- Medicated Options: Cattle's Choice Bova/DBZ with Lasalocid and other medicated minerals
- Dairy Summit: Annual educational event with leading dairy nutrition researchers
- Heifer TMR Programs: Custom formulations for 50:50 concentrate/forage transition programs
Ideal For
Farm Types: Midwest family dairies, Commercial operations in WI, MN, IA, IL, MI, Calf and heifer raising programs
Competitive Advantages
What sets Vita Plus Dairy Nutrition Programs apart from alternatives:
- Employee-owned structure aligns nutritionist incentives with producer outcomes
- 75+ years of Midwest dairy nutrition experience since 1948
- Multiple local feed mills ensure freshness and short delivery lead times
- On-farm consulting model with regular nutritionist visits
Pricing Information
Here is the pricing information for Vita Plus Dairy Nutrition Programs:
Vita Plus prices feeds per ton with nutrition consulting included as part of the relationship. Calf milk replacers are priced per bag. Contact Vita Plus at 800-362-8334 for current pricing in your area.
Pricing Model: Per ton for manufactured feeds; consulting included in feed program
Pros & Considerations
- Employee-owned, incentives aligned with producer success
- Local manufacturing for feed freshness and reliability
- Regular on-farm nutritionist visits
- 75+ year track record in Midwest dairy
- Geographic coverage limited to Midwest states
- Smaller company may have less R&D resources than national brands
- Not available outside WI, MN, IA, IL, MI service area
Implementation & Setup
How to implement Vita Plus Dairy Nutrition Programs on your dairy operation:
Implementation Timeline: 1-2 weeks for initial consultation and first feed delivery
Training & Support
Training and support options available for Vita Plus Dairy Nutrition Programs:
Support Channels:
Evaluation Questions
Key questions to consider when evaluating Vita Plus Dairy Nutrition Programs:
- Is Vita Plus manufacturing and delivery available in your area?
- How often would a Vita Plus nutritionist visit your farm?
- What is the delivered cost of Vita Plus feeds vs. your current supplier?
- Does Vita Plus offer a calf program that fits your heifer-raising goals?