World Dairy Expo
Last reviewed: December 2025
The world's largest dairy-focused trade show and cattle exhibition, held annually in Madison, Wisconsin.
World Dairy Expo is the premier annual event for the dairy industry, held each fall at the Alliant Energy Center in Madison, Wisconsin. The event combines elite cattle shows with a major commercial trade show featuring over 800 exhibitors.
The cattle show features the best dairy animals from around the world competing for championships in multiple breeds. The commercial exhibits showcase the latest in dairy equipment, technology, nutrition, and services.
Educational programming includes seminars, workshops, and demonstrations throughout the week. The event draws over 60,000 attendees from more than 100 countries annually.
Key Features
- Cattle Shows: Elite dairy cattle competition
- Trade Show: 800+ commercial exhibitors
- Educational Programs: Seminars and workshops
- Networking: Industry connections
- Youth Programs: Dairy judging, scholarships
Advanced Features
- Cattle Sales: Live and online sales
- International Dairy: Global participation
- Technology Showcase: New product launches
- Awards Programs: Industry recognition
Ideal For
Farm Types: All dairy operations and industry participants
Competitive Advantages
What sets World Dairy Expo apart from alternatives:
- Largest dairy event globally
- Complete industry representation
- Educational depth
- Networking opportunities
- Historical significance
Pricing Information
Here is the pricing information for World Dairy Expo:
Daily or weekly admission; some events extra
Pricing Model: admission-fee
Lodging and travel are significant additional costs.
Pros & Considerations
- World-class dairy cattle exhibition
- Unparalleled industry networking
- Education and trade show combined
- National and international exhibitors
- Annual industry gathering point
- October timing and travel required
- Costs for attendance and exhibits
- Large event can be overwhelming
- Madison location requires travel
Implementation & Setup
How to implement World Dairy Expo on your dairy operation:
Implementation Timeline: Held annually in early October
Training & Support
Training and support options available for World Dairy Expo:
Support Channels:
Evaluation Questions
Key questions to consider when evaluating World Dairy Expo:
- What do you want to learn or see?
- Can you attend during early October?
- How will you get the most value from attending?
- Who else from your operation should attend?
- What exhibitors are priorities to visit?