Zoetis WITNESS Diagnostics
By Zoetis
Last reviewed: December 2025
Zoetis WITNESS diagnostic tests provide rapid, accurate on-farm detection of diseases including BVD, pregnancy status, and mastitis for immediate herd...
Overview
Zoetis WITNESS diagnostics represent a line of rapid, reliable on-farm tests that give dairy producers and veterinarians immediate answers for critical herd health decisions.
Key Diagnostic Products
WITNESS BVD
BioPRYN Pregnancy Test
MastDecide
Testing Workflow
Advantages of Rapid Testing
Speed
On-farm tests eliminate shipping time and provide same-day results.
Cost Efficiency
Avoid laboratory fees for common screening tests.
Biosecurity
Identify infected animals before they enter the herd.
Treatment Optimization
Make informed antibiotic decisions based on pathogen identification.
Integration with Zoetis Programs
WITNESS diagnostics complement Zoetis vaccine programs and health protocols for comprehensive herd health management.
Training and Support
Zoetis provides:
Key Features
- Rapid Results: Most tests provide results in 10-20 minutes
- Simple Protocol: Easy-to-follow procedures requiring minimal training
- No Equipment Required: Self-contained test kits work without laboratory instruments
- Laboratory Accuracy: Validated performance comparable to reference methods
- Room Temperature Storage: Convenient storage without refrigeration for most tests
- Visual Results: Clear positive/negative indication for easy interpretation
Ideal For
Farm Types: Commercial dairy operations, Veterinary clinics, AI technician services, Auction markets
Pricing Information
Here is the pricing information for Zoetis WITNESS Diagnostics:
Rapid point-of-care diagnostic tests for cattle including pregnancy and disease detection.
Pricing Model: Per-test kit pricing
Available through veterinary distributors including Patterson, MWI, Covetrus.
Pros & Considerations
- Results in minutes for immediate decisions
- Simple enough for on-farm use
- No specialized equipment required
- Validated accuracy and reliability
- Convenient storage requirements
- Backed by Zoetis technical support
- Per-test cost higher than batch laboratory testing
- Not suitable for very high-volume testing
- Some tests require blood sample collection
- Reading window must be followed precisely
Evaluation Questions
Key questions to consider when evaluating Zoetis WITNESS Diagnostics:
- What conditions do you need to test for?
- How quickly do you need results?
- Who will be performing the tests?
- What sample types are you comfortable collecting?
- What is your expected testing volume?
- Do you need veterinary oversight for testing?
- How will results be recorded and tracked?
- What is your budget per test?