Zoetis Smartbow
By Zoetis
Last reviewed: December 2025
Premium ear tag sensor system from Zoetis providing real-time location tracking, rumination monitoring, and comprehensive health and fertility detection for...
Smartbow, now owned by Zoetis, is a premium ear tag monitoring system that uniquely combines real-time location tracking with comprehensive health and fertility monitoring. Originally developed in Austria, the system has been refined for large-scale commercial dairy operations.
The system uses ultra-wideband technology for precise location tracking, allowing farmers to see exactly where each cow is in the barn at any time. This is combined with accelerometer-based monitoring of rumination, activity, and eating behavior for complete behavioral insights.
Smarbow's integration with Zoetis' veterinary expertise and CLARIFIDE genomics creates a comprehensive genetic and health monitoring platform for progressive dairy operations.
Key Features
- Real-Time Location: See where every cow is in the barn at any time
- Rumination Monitoring: Continuous chewing and cud activity tracking
- Activity Detection: Movement patterns for heat and health alerts
- Heat Detection: Accurate estrus identification with timing
- Health Alerts: Early warning for illness based on behavior changes
Advanced Features
- Cow Finding: Navigate directly to any cow using location data
- Area Analytics: Analyze time spent in different barn areas
- Group Behavior: Compare individual to group patterns
- Feeding Behavior: Monitor feed bunk attendance and patterns
- Zoetis Integration: Connect with CLARIFIDE genomics and veterinary services
Ideal For
Farm Types: Large commercial dairies, Freestall operations, Data-driven management, Operations with cow finding challenges
Competitive Advantages
What sets Smartbow apart from alternatives:
- Only ear tag system with real-time location tracking
- Reduces labor time finding cows in large facilities
- Integration with Zoetis veterinary and genomic services
- Premium technology backed by global animal health leader
- Comprehensive behavioral insights beyond other ear tags
Pricing Information
Here is the pricing information for Smartbow:
Premium pricing reflecting advanced location technology. Significant infrastructure investment.
Pricing Model: per-head
Contact Zoetis for detailed pricing based on facility size and requirements.
Pros & Considerations
- Ear tag based monitoring with location
- Real-time cow location in barn
- Zoetis backing and support
- Heat detection and health monitoring
- Growing integration options
- Infrastructure for location sensing
- Investment in hardware and system
- Regional availability varies
- Learning curve for full utilization
Implementation & Setup
How to implement Smartbow on your dairy operation:
Implementation Timeline: Installation 4-8 weeks for infrastructure and calibration
Training & Support
Training and support options available for Smartbow:
Support Channels:
Evaluation Questions
Key questions to consider when evaluating Smartbow:
- Is cow finding and locating a significant labor challenge?
- How large is your operation and facility?
- Is real-time location tracking valuable for your management?
- Are you interested in Zoetis genomics integration?
- What is your budget for premium monitoring technology?
- What health and fertility challenges are priorities?
- Do you have existing Zoetis service relationships?